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The Cosmetic Valley at China Beauty Expo: “The Chinese market is key“
27/10/2014

For the sixth consecutive year, the Cosmetic Valley will participate in China Beauty Expo 2015 in Shanghai, representing with skill the expertise and excellence of the French industry. The first economic relations between Cosmetic Valley and China date back to 1996.  Since then, each other’s involvement in B2B relationships has continued to grow: with the participation over twenty years of more than 200 French companies at professional exhibitions and trade shows in China and the regular arrivals of Chinese delegates in the Cosmetic Valley.

China Beauty Expo, which will hold its 20th edition next year, will be from here on out, the number one beauty event in Asia: with more than 250,000 visitors from 80 countries and regions. 6400 stands, 127,000m2 of exhibition space: this exhibition is major and not one to miss. All representatives of the major markets in the cosmetic industry will be participating in this unique platform for exchange and networking between Western and Asian markets; France, Japan, Korea, Italy and Germany all come to mingle with promising countries such as Vietnam, Malaysia and Thailand. Last year, the exhibition areas from France and Germany had strongly increased, up by +53% and +36% respectively.

The size of the Chinese market and its dynamic nature makes it unique: it brings together more than one billion consumers and adds more than €15 billion in turnover. Foreign brands always dominate; the top three, L’Oréal Paris, Olay and Mary Kay (source: Reportlinker). A Reportlinker study shows that the skincare category of cosmetics is the most important in China. The size of this market reached nearly $13 billion dollars in 2012, and has increased by 9.9% year on year.  Amongst skincare products, the study indicates that creams and anti-aging products are the most popular, with sales accounting for over 60% of the market in China. The cosmetics sector for men is growing just as rapidly.

With €339 million worth of exports from France to China in 2013 (up by 18% compared to 2012, source: French customs 2014) the chinese market remains an exceptional opportunity for French businesses, not just larger groups but also SMEs who have developed expertise in a particular niche.

Jean-Luc Ansel, director of Cosmetic Valley, explains the importance of such an event for the competitiveness cluster in France.

How many businesses from Cosmetic Valley participate in this event?


About 30 companies come every year, Alban Muller, Bioaromes, Navarro, Elysée Cosmétiques, Indena, Cegedis/Abo Cosmetiques, Lorcos, Téane, Capsum, Babyderme, Bio EC, Phytocosma, Laboratoires Biopha, Laboratoires Rivadis are just some of the companies that have participated. All the French expertise is represented, from ingredients with vegetable extracts to dermo-cosmetic products, perfumes, make-up, organic products… the participants were delighted with the 2014 event.

For you, what are the principal criteria to justify your presence at the event?

The Chinese market is a must. Its essential to be there, it’s the foundation of the development of French cosmetics.

What role does China Beauty Expo play for Cosmetic Valley?

This event publicises the “made in France” tagline in the Chinese and Asian markets. For SMEs who come with us and who get enough investment to come to Shanghai, it meets their specific needs and helps them to find local distributors. Finally, the most important, the EPC gives us the visibility and credibility to establish connections with Chinese regions, and for SMEs, the regions already represent a huge market with over ten million of potential consumers. We have been able to establish partnerships with Yunnan, Chongqing. Doors have been opened to these regions and have been absolutely essential for members of the Cosmetic Valley; and political partnerships means economic partnerships.

Do you have concrete examples of establishment or importation of French companies or products following CBE?

Certain companies working in very defined areas like babycare, pregnancy care, usually succeed very well. Téane is an example. The company, founded in 2008 by Agnes Ducrocq, has developed a range of organic products dedicated to pregnant women and babies was very well received in Asia (Téane won the prize for the Beauty Challenger Awards Asia in 2014 in the Organic and Natural category) Bioaromes, which manufactures products on behalf of brands, has also found Chinese distributors.

In your opinion is the CBE a major platform for French companies who want to export into Asia?

I would say that for now, it is an absolute must!


China Beauty Expo
19th -21st  May

Shanghai International Expo Center



Tags : Cosmetic Valley, China Beauty Expo, Chinese cosmetic market, Alban Muller, Bioaromes, Navarro, Elysée Cosmétiques, Indena, Cegedis/Abo Cosmetiques, Lorcos, Téane, Capsum, Babyderme, Bio EC, Phytocosma, Laboratoires Biopha, Laboratoires Rivadis,

 
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BEYOND BEAUTY EVENTS: We hold our expertise from the organization, since 2003, of cosmetics & perfumery summits in the beauty and spa industries, including the Cosmeeting Paris & Creative Beauty Paris trade shows, China Beauty Expo and Beyond Beauty Asean, as well as many business meetings all over the world.