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L'Aurore unveils its boutique
02/12/2014

The young brand L'Aurore, seeking to restore the important status of the candle, has unveiled its new elegant boutique in the heart of Paris. Close to the lively Rue Montorgueil, one can now admire the line of black ‘haute couture’ candles (200g or 2kg), the scents of which are inspired by the great French poems: ‘Hermina’ by Victor Hugo, ‘L’invitation au voyage’ (Invitation to the journey) by Charles Baudelaire, ‘Puisque l’aube grandit, puisque voici l’aurore’ (As the dawn grows, here is the aurora) by Paul Verlaine, ‘Rapelle-toi’  (Remember) by Alfred de Musset and ‘Les Sapins’ (Trees) by Guillaume Apollinaire. To make each candle unique, there is a playlist available on Deezer for each candle, allowing the user to create a real “moment in life”.

With the white line, you can make your own custom candle, by creating your own fragrance with the aid of the in-house perfumer, choosing among numerous spicy, floral, woody, citric, fruity notes.

All of the French expertise can be seen in these French works of art; L'Aurore candles are made with blown glass, then the wax is poured by hand with high quality linen wicks, allowing for a beautiful flame which doesn’t smoke and gives off a powerful diffusion of perfume. The perfumes are made in Grasse.

The boutique also offers diamonds of wax, releasing the fragrance for 6 hours once a liquefied wax burns. The wax can be topped up with the concentrate.

A paradise for fans of exceptional candles.

www.lauroreparis.com

Tags : L'Aurore, candles,

 
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BEYOND BEAUTY EVENTS: We hold our expertise from the organization, since 2003, of cosmetics & perfumery summits in the beauty and spa industries, including the Cosmeeting Paris & Creative Beauty Paris trade shows, China Beauty Expo and Beyond Beauty Asean, as well as many business meetings all over the world.