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The world tour of natural fragrances for Firmenich
27/11/2014

It was during a very special evening that on 14 November, at Firmenich, two passionate worlds met: that of creative perfumers and the farmers of beautiful natural materials. It was an initiative by Dominique Roques, Head of Natural Sourcing, to reflect on the future of fragrances and natural channels.

A Natural Think Tank

At first, bringing together two opposing worlds was not an obvious move. Yet this was the challenge faced by Firmenich. By bringing together 14 worldwide partner producers, representing over 40 natural ingredients (MPN) and 85 perfumers of the brand including the famous Olivier Cresp (Angel Mugler, Cacharel Noa, Dolce & Gabbana Light Blue and Peony Mugler), it was a unique opportunity to discuss the challenges of securing chains, respecting the environment and people. Not to mention showing that producers are the true partners for long-term management of these natural resources. Firmenich is as such member of the UEBT (Union for Ethical Bio Trade). To date, six partnerships already exist and others are in development (e.g. patchouli and cardamom in Guatemala).

Firmenich has been discreet until then on its commitments, and now wants to further develop its communication with both the trade press as well as the general public. Olivier De Lisle, senior vice president of fine fragrance confirmed, "Our desire is to make known, in a pedagogical way, our expertise in fine fragrances and our commitment to natural channels. For a long time we have established direct links with producers, we are committed to providing them with economic and social stability, far from the speculations linked to the MPN."  

This will be the opportunity for the press to experience these exceptional materials, Sambac Jasmine and Grandiflorum India (producer: Jasmine Concrete) and Egypt (Machalico) Bulgarian Roses (Enio Bonchev) and Turkey (Sebat), Patchouli and Cardamone of Guatemala (Nelixia), orange blossom and verbena Morocco (the Flavors of Morocco) and share for a fleeting moment the passion which drives these producers of scents, not quite like others.

Tags : Firmenich, Dominique Roques, Head of Natural Sourcing, Olivier Cresp, Olivier de Lisle

 
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BEYOND BEAUTY EVENTS: We hold our expertise from the organization, since 2003, of cosmetics & perfumery summits in the beauty and spa industries, including the Cosmeeting Paris & Creative Beauty Paris trade shows, China Beauty Expo and Beyond Beauty Asean, as well as many business meetings all over the world.