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FOCUS

Nose, a unique concept store
02/04/2014

With 40 000 perfume diagnosis performed over 2 years, Nose truly achieved their goal. « It is a great success », underlines Nicolas Cloutier, co-founder of the store and perfume recommendation concept. “The olfactory database gathered after two and a half years of intense work is absolutely unique”. Analysing thousands of fragrances, breaking down their composition, list them in a true classification for experienced perfumers (such as Max Buxton with 27 years of experience) and mixing everything is a consistent statistic algorithm takes actual patience and dedication to be up to the task.

Today, after a few questions and minutes, Nose’s software can recommend – online or in store – 5 perfume among the 375 references of the store. “We have a high level of efficiency, a key to its success. We are licencing the technology throughout Europe” After Skin Cosmetics in Netherland (since June 2013), Crème de la Crème in Lithuania (2014), Calé in Milano now owns the technology.

A certain view on high perfumery

At the origins of Nose, there is a certain way to approach the French market: “We choose the right angle to help niche perfumery in France move forward. It used to be completely focused on tourists. We wanted to develop a comprehensive concept with uncommon fragrances” But let’s be careful, “niche does not necessarily mean quality” insists Nicolas Cloutier. After a strict selection of brands to distribute in the store and online (Kilian, Diptyque, Comme des Garçons, Juliette has a Gun, Lorenzo Villoresi, Maison Francis Kurdijian, L’Artisan Parfumeur, Miller Harris…) made by the founding team, they selected only the best perfumes from each brand. What is the secret of these exceptional fragrances? It is the quality and level of raw material, alongside the mysterious alchemy of the ingredients.

A true concept store
Nose plays the concept store card fully by multiplying unique partnerships. One of the latest is the collaboration with two creation houses to develop the fragrance Mr Gustave H. from Grand Budapest Hotel. “It is Nose’s way to honor Wes Anderson’s universe” They also collaborated with Larose Paris, known for their hats and caps, to re-create the iconic accessory of Grand Budapest Hotel, the lobby boy hat. Baptise Fleurs also worked to create an original floral composition with Arabian jasmine, rose and 15-year-old oak moss.

Last December was launched Retrouvé, a short range of 4 very high end cosmetic care products created by Jamie Morse and her husband Klaus, ex-owners of Kiehl’s.
“We are dedicated to developing such concepts,” comments N. Cloutier, “everything cannot be sold” He strongly defends this idea, something we can only admire.  


Tags : Nose, concept store, Nicolas Cloutier, Kilian, Diptyque, Comme des Garçons, Juliette has a Gun, Lorenzo Villoresi, Maison Francis Kurdijian, L’Artisan Parfumeur, Miller Harris, Grand Budapest Hotel, Retrouvé,

 
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BEYOND BEAUTY EVENTS: We hold our expertise from the organization, since 2003, of cosmetics & perfumery summits in the beauty and spa industries, including the Cosmeeting Paris & Creative Beauty Paris trade shows, China Beauty Expo and Beyond Beauty Asean, as well as many business meetings all over the world.