Search an article
  (Please submit your key-words in order to find the related articles)  


Nose, a unique concept store

With 40 000 perfume diagnosis performed over 2 years, Nose truly achieved their goal. « It is a great success », underlines Nicolas Cloutier, co-founder of the store and perfume recommendation concept. “The olfactory database gathered after two and a half years of intense work is absolutely unique”. Analysing thousands of fragrances, breaking down their composition, list them in a true classification for experienced perfumers (such as Max Buxton with 27 years of experience) and mixing everything is a consistent statistic algorithm takes actual patience and dedication to be up to the task.

Today, after a few questions and minutes, Nose’s software can recommend – online or in store – 5 perfume among the 375 references of the store. “We have a high level of efficiency, a key to its success. We are licencing the technology throughout Europe” After Skin Cosmetics in Netherland (since June 2013), Crème de la Crème in Lithuania (2014), Calé in Milano now owns the technology.

A certain view on high perfumery

At the origins of Nose, there is a certain way to approach the French market: “We choose the right angle to help niche perfumery in France move forward. It used to be completely focused on tourists. We wanted to develop a comprehensive concept with uncommon fragrances” But let’s be careful, “niche does not necessarily mean quality” insists Nicolas Cloutier. After a strict selection of brands to distribute in the store and online (Kilian, Diptyque, Comme des Garçons, Juliette has a Gun, Lorenzo Villoresi, Maison Francis Kurdijian, L’Artisan Parfumeur, Miller Harris…) made by the founding team, they selected only the best perfumes from each brand. What is the secret of these exceptional fragrances? It is the quality and level of raw material, alongside the mysterious alchemy of the ingredients.

A true concept store
Nose plays the concept store card fully by multiplying unique partnerships. One of the latest is the collaboration with two creation houses to develop the fragrance Mr Gustave H. from Grand Budapest Hotel. “It is Nose’s way to honor Wes Anderson’s universe” They also collaborated with Larose Paris, known for their hats and caps, to re-create the iconic accessory of Grand Budapest Hotel, the lobby boy hat. Baptise Fleurs also worked to create an original floral composition with Arabian jasmine, rose and 15-year-old oak moss.

Last December was launched Retrouvé, a short range of 4 very high end cosmetic care products created by Jamie Morse and her husband Klaus, ex-owners of Kiehl’s.
“We are dedicated to developing such concepts,” comments N. Cloutier, “everything cannot be sold” He strongly defends this idea, something we can only admire.  

Tags : Nose, concept store, Nicolas Cloutier, Kilian, Diptyque, Comme des Garçons, Juliette has a Gun, Lorenzo Villoresi, Maison Francis Kurdijian, L’Artisan Parfumeur, Miller Harris, Grand Budapest Hotel, Retrouvé,

brands explorator

Chouette Mama, the African flora at the heart of beauty

From passions are born rare and precious beauty secrets. Plant aficionados and in love with Africa, Géraldine and Philippe Pernin arrived in Senegal in 2007. They settled in the small village Popenguine to manufacture 100% natural cosmetics with ...
well-being & spa

STARWOOD wants to expand and improve customer loyalty in China

STARWOOD Hotels & Resorts Worldwide, Inc. is the most global high-end hotel company in the world. Its  strength lies in nine distinct lifestyle brands (Westin, St. Regis, The Luxury Collection, Le Méridien, Sheraton, Four Points, Aloft ...
well-being & spa

Josiane Laure or the Chinese medicine soul in cosmetics

Josiane Laure is a passionate of nature, plants and Chinese medicine. For this women eager to pass on her knowledge through trainings, beauty rituals are deeply intertwined with an energetic approach: “To compose my products, I choose energetic ...
Cosmeeting Paris

PhytoSuisse, natural dermo-cosmetics with targeted responses to the needs of each skin

With her passion for plants and a degree in phytochemistry, Emilie Rogg has decided to launch its own brand of cosmetics: PhytoSuisse Integrated SkinCare. To target individual needs, the brand has its principles : - Approach each individual in its ...
beyond natural & organic

Fridge by yDe

The only beauty brand which has 100% natural skincare product and alcohol perfumes. During the complex elaboration process of the formulas it turned out to be that freshness of the cosmetic products was precisely what guaranteed the best absorption ...
Creative Beauty Paris

CREATIVE Beauty Paris 2014 develops the full service offer and expends internationally

CREATIVE Beauty Paris 2014 develops the full service offer and expends internationallyCREATIVE Beauty Paris is a global solution platform dedicated to beauty brands looking for a full service offer for the design, launch or development of their ...
brands explorator

L’Oréal acquires Magic Holdings

L’Oréal acquired Magic Holdings International Limited after the Chinese company’s shareholders general meeting’s approval, company specialised in skin care masks. With this acquisition, L’Oréal realizes its biggest investment on the Chinese beauty ...

Makeup new designer accessories

Among the novelties is designer brand makeup (Marc Jacobs Beauty, Tory Burch, the new Michael Kors collections). Marc Jacobs Beauty redefines beauty as “perfectly imperfect” and offers a range making it possible for every woman to assert her own ...

The focus is on color

Trends U.S.A Color and color again Makeup, the number one segment of the prestige market in the USA, in terms of value, showed a new year of growth in 2013, up 7%, putting European markets, which showed a dip(1), into the shadows. The beauty market ...
brands explorator

Marbella Paris, a jewellery brand

MARBELLA, one of the first skin jewels ranges, present once more at COSMEETING Paris, has entered the luxury & jewellery world at the Worldwide Tradeshow for Watches and Jewellery in Basel, BaselWorld. Definitely accepted in this industry, the ...

Our events Useful links BBMAG & BB BLOG  Social Media 



  Twitter #beyondbeauty14
© Informa - ITEC France | General conditions |

BEYOND BEAUTY EVENTS: We hold our expertise from the organization, since 2003, of cosmetics & perfumery summits in the beauty and spa industries, including the Cosmeeting Paris & Creative Beauty Paris trade shows, China Beauty Expo and Beyond Beauty Asean, as well as many business meetings all over the world.