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The Body Shop at Sephora U.S.
26/07/2011
By Michel Gutsatz - BrandWatchIn February, Sephora U.S. and The Body Shop announced an unprecedented alliance: according to WWD (February 18, 2011) Sephora was to stock exclusive The Body Shop products in 170 of its 230 sales points in the U.S. This partnership deserves a second look - especially since the beauty brand had so far relied on total control of its distribution - selling only through its own stores (300 of which are in the U.S.). The offer: The sephora.com site offers 44 The Body ...
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BEYOND BEAUTY EVENTS: We hold our expertise from the organization, since 2003, of cosmetics & perfumery summits in the beauty and spa industries, including the Cosmeeting Paris & Creative Beauty Paris trade shows, China Beauty Expo and Beyond Beauty Asean, as well as many business meetings all over the world.